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Business English
Marketing Quiz:
Marketing Madness

Business English for Marketing

PART ONE:
Marketing pairs with many other words to describe the field that is much more than just advertising and sales.

1.

A ________ for a product is the people or organizations who buy it or may buy it, or an area where it is sold.

2.

A ________ is one where things are bought and sold freely and are not under government control.

3. In a market economy, prices are decided by ________, the factors that influence the demand for things, their availability and their price.
4.

________ means the same as market.

5.

A ________ is one that has been set and decided by the market, not in some other, for example, by the government.

6. The gathering of information about markets, products and consumer; on what people want need and buy; and why they buy one product versus another is called ________.
7.

Companies that are quick to respond to the needs of a market are often called market-led, market-oriented or ________.

8.

The art and science of determining consumer preferences, prices and how to best design, build and sell products is called ________.


PART TWO:
To which sentences do these words refer? Enter the correct answer.

market
growth
market
segment
market
share
market
leader

1. A or market sector is part of a larger market.  Trucks, for example, are seen as a segment or sector of the overall market for vehicles.
2. The proportion of sales that a company or product has in a particular market is called its .
3. The is the company or product with the biggest share of the market.
4.   is the rate at which the overall market for a product is growing (or not).